In regards to visual branding, it is not necessary that all elements look exactly alike, but rather similar in style, thus creating a synergistic family of communication materials. Each element should be capable of standing on its own, yet contains elements or look and feel that maintain the brand and keep it recognizable and consistent with the overall brand message. As with many other experiential brands, the actual dining experience is key to repeat business, and the communications a consumer will encounter certainly influence a consumers decision will either add to or take away from the encounter. As always, it is our goal that the entire experience is an outstanding one.

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