Within any business category, it is crucial to have a brand distinction that is clear, ownable and easily recognizable for consumers and the trade alike. In the Real Estate category, most brands blend together—with nothing really standing out from the rest. The Oasis Custom Homes brand not only distinguishes them from their competitors, it immediately conveys their professional approach and custom service, and instantly reveals their location to be a tropical one, in this case Florida. Customers want to feel confident in the builder they choose, and first impressions do make a difference.

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